In a Ketchum study conducted a year into the pandemic, 77% of employed Americans said the ability to work remotely became more important and 60% of remote workers felt they are more effective working from home.
Here we are in mid-2022 (how did that happen?), at a time when many companies across America are struggling to implement their mandated hybrid and full-time return-to-office policies. In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person?Īs leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients.īut it was at a six-year-old’s birthday party at a bowling alley – in a conversation with a good friend and fellow mom – when I heard a simple question that stopped me in my tracks: “Is your office commute-worthy?”
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